A practical baseline
What is follow-up costing you in extra time?
Review a small sample of recent enquiries. Add only the minutes spent fixing delays or unclear handoffs, not the time you would normally spend replying. This is an estimate of handling effort, not lost revenue.
Your sample baseline
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This is additional handling effort in the sample you entered. It does not prove a sale was lost, and it should not be projected across a year without better data.
Keep outcomes separate
Count overdue follow-ups and unknown outcomes in your notes. Don't turn them into a revenue claim without reliable evidence.
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